Wall's Ice Cream
Everybody loves ice cream and there can be a few names bigger than Wall's in the European ice cream industry. The Wall's brand has held its market leader position since its venture into the frozen confectionery business. This book explores the company's reasons for diversification, and the way they began distributing their products.
Dimensions: 210mm x 202mm
Photos/Illus: 11 colour & 106 b&w photographs