The Tonibell Story
• First book on one of Britain’s iconic ice cream brands
• Brand leader between 1950s and 1990s
• Details of current bespoke ice cream van construction
Brand leaders of their day Tonibell dominated the mobile soft
ice cream industry for several decades from the early 1950s.
Alongside Mister Softee and Mister Whippy, Tonibell patrolled
Britain’s streets until fading away in the 1990s when other
household names such as Lyons Maid were also casualties of
economic reality. Details of the building of current bespoke ice
cream vans bring the story of the ‘mobiling’ industry up to date.