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Wall's Ice Cream

Author: Alan Earnshaw
Weight:0.30 Kg
Everybody loves ice cream and there can be a few names bigger than Wall's in the European ice cream industry. The Wall's brand has held its market leader position since its venture into the frozen confectionery business. This book explores the company's reasons for diversification, and the way they began distributing their products.

Product description

ISBN: 9781903016213
Binding: Paperback
Dimensions: 210mm x 202mm
Pages: 52
Photos/Illus: 11 colour & 106 b&w photographs